SHF | define yourself
Lucy le Roux

Lucy le Roux

Meet Lucy Le Roux, home stager, wife, proud South African and the next on the growing list of dynamic #shfdefineyourself ambassadors. With a dash of business savvy and originality to boot Lucy is the ideal face of the new generation of SHF style icons.
For Lucy inspiration can be found everywhere, during a walk on the beach or any time she looks up and is struck by God’s grandeur in the asymmetrical beauty of nature. It is this abundance of inspiration which energised her innovations in design and gave birth to the home staging/ property styling business she currently runs along with co-owning South Africa’s first Airbnb design consultancy.
From the little girl who would keep her childhood bedroom in a constant flux of arrangements to the passionate professional in interior design she has become, Lucy has always believed that being prepared to break the odd design principle is a key ingredient in keeping ahead of the style pack. It’s this adaptability which gives her the edge when confronted with challenging projects. The dependability of her family and close friends keeps her grounded while the thrill of tackling new design assignments head on catapult her out of bed each morning.
Autumn’s rich golden palette was the inspiration for a magical photoshoot at the SHF headquarters in the Midlands before we shared a laidback country meal at the coolest new restaurant in the Midlands, The Menu, before indulging in a cultured wine-tasting adventure at the Highgate Wine Estate (being the first patrons ever!)
Lucy’s love-affair with her career as a home stager oozes from every pore. She is a magical blend of passion, assertiveness and humility, characteristics very close to the heart of SHF’s guiding principles.


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