blog

Step into the world of on-trend style & comfort Last, but most certainly not least of the new generation of SHF ambassadors, meet Hlengiwe Shakung. Our high octane search for young South Africans ...

Meet Keesha Moore, the freshest face of the new SHF generation. Her self- described style is laid back and uncomplicated with the confidence to mix luxury and repurposed, found things.   The 23-y...

Meet Lucy Le Roux, home stager, wife, proud South African and the next on the growing list of dynamic #shfdefineyourself ambassadors. With a dash of business savvy and originality to boot Lucy is the ...

SHF is proud to welcome Minenhle Ntuli to the growing number of trendy young South Africans representing the #SHFdefineyourself generation. Our newest ambassador is a budding furniture designer broade...

There simply isn’t another Noxi Ntshaba. Elegant, bright and empowered, our ambassador for April shares a pared down uncomplicated style with SHF’s uncluttered aesthetic. Noxi oozes authen...

When Olivia Hean shared her definition of great taste with us, we knew that we had found the ideal new face for our #shfdefineyourself campaign. Olivia chooses style over fashion every time. At SHF we...

As a household name, constantly redefining style and excellence, we’re continually on the lookout for unique and bold personalities who embody our love of craftsmanship and on-trend design. We d...

We are always on the look out for distinctive personal style to represent our brand in the #shfdefineyourself campaign. Tina Fuyana embodies exactly that! This stylish engineer knows exactly what she ...

Flawless beauty and timeless style – we are thrilled to introduce Fabiana Hoy as the new face of #shfdefineyourself. This creative and visual thinker, interior architect, décor stylist an...

Sophistication, style and artistry – that’s what our brand is all about. So, when we look for perfect ambassadors to be the face of our stunning household name, these characteristics are e...

When searching for someone who would embody our love for quality, craftmanship and style, we didn’t need to look any further than pioneering performer, singer, songwriter, producer and actor Bri...

#shfdefineyourself Luxury, indulgence and style – these are a few of SHF’s favourite things. Stunning craftmanship and on-trend design need more than hard work and creativity – they ...

Easter weekend for most means a four-day holiday, reconnecting with family you may, or may not, want to spend time with and the most important reason of all. Easter Eggs, yes, the excessively pricey c...

The show Deal or No Deal has captivated audiences since its inception, spawning country relevant spin-offs that have seen many try their luck. Maybe, you’re like me and are not a fan of the favo...

I’m sure by now you’ve been inundated with trend forecasts for 2017 and colors that have carried on from last year. According to those in the know, that being, the creatives who solely dec...

The year has ground to a slow halt after the blitz of the last 11 months. We look to the calendar in anticipation of a well-deserved break after what most claim to be the hardest year in the history o...

Across the universe was the climatic culmination of film and music that displayed the talent that was and remains the Beatles and although we may not have trekked past galaxies to visit another planet...

Throughout all the years in school, we have spent, and all the lessons we have, or have not, learned, the basis for all instruction was a simple one, research. I do not believe that we go out into the...

Gold dripped off her skin and fluttered in a brazen fashion as she came into view. Charlize Theron's return to the Huntsman, Winters War was not only dramatic but a moment of poetry. I'm certa...

The chill is gone and slumpy business suits have been exchanged for frilly dresses. The Hilary Clinton's are shedding their wolves’ skin and emerging as Monica Lewinsky. It's fast paced ...

I’ve never had a pet, well, to be fair, not a furry one. I’ve had a goldfish, who would be replaced on a weekly basis due to the previous one drowning (Yes, I do know fish cannot drown, bu...

The bed shook as I jumped in shock,on average 229 961 hours of your life will be spent in your bed, that large, fluffy rectangle, is where a third of your time will be spent, not including hours ...

South Africa is in a state of uprising, the #WhateverMustFall revolution has despatched itself into different iterations from petrol through to data and at this rate, I’m sure it is a matter of ...

So, and in starting this sentence with that word, I do understand that the grammar Nazi’s are already calling for my head on the stake, yet, I will continue. This blog, for all intensive purpose...

My bed currently sits on my living room floor, the tiles are a palm print away and I desperately miss my sofa. The round-armed, cocoa brown dark leather suite has been sent for repairs after undergoin...